Articles

Insights for product, growth, and data teams

Practical writing for teams in B2B SaaS, fintech, EdTech, e-commerce, marketplaces, and digital consumer products.

How to Design your Data Strategy: GTM vs Direct SDK

Explore the crucial differences between Google Tag Manager and Direct SDK to build a robust data strategy for your business.

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Amplitude Blog

From Correlation to Causation: Improving Conversions by Embracing Self-Service Analytics

Alexander Magnusson on how Brainly used Amplitude Analytics and Experiment to validate what was driving trial sign-ups, and grew self-service analytics adoption from 10 to 80+ weekly users in nine months.

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Magnusson Analyticamagnusson.

Magnusson Analytica is an analytics consultancy that has helped 100+ teams agree on what their data means and turn it into decisions that hold up.

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