Insights for product, growth, and data teams

How to Design your Data Strategy: GTM vs Direct SDK

Explore the crucial differences between Google Tag Manager and Direct SDK to build a robust data strategy for your business.

Amplitude Blog

From Correlation to Causation: Improving Conversions by Embracing Self-Service Analytics

Alexander Magnusson on how Brainly used Amplitude Analytics and Experiment to validate what was driving trial sign-ups, and grew self-service analytics adoption from 10 to 80+ weekly users in nine months.

Consolidation, Adoption and Data Culture: A Conversation with Amplitude's Przemo Misior

Amplitude's Head of Central and Eastern Europe on why teams are consolidating their analytics stack, why adoption matters more than purchase, and what Salt Bank and Brainly show about growing with a platform.

Duolingo's CURR Framework: Building User Lifecycle Stages in Amplitude

A step-by-step walkthrough of rebuilding Duolingo's CURR user lifecycle model in Amplitude, from defining seven mutually exclusive user states as cohorts to building a dashboard that tracks how users move between them.